Bringing intelligent sponsorship on board.

The Golden Globe Race is a solo, non-stop, round the world yacht race which spurns modern technology and covers 30,000 miles. It is exactly the kind of challenge that DHL was looking to sponsor. And MAVERICK made it happen

Background

  • Susie Goodall is the youngest and the only female competitor
  • World’s toughest sailing endurance race
  • 30,000 miles, 300 days, non-stop and alone
  • All provisions on-board for the duration
  • In the spirit of the race, all boats borderline classic 32-36ft in size
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What We Did

  • Developed marketing communications strategy
  • Created co-branded logos and website
  • Negotiated sponsorship deal and rights
  • Designed supporting collateral including PR materials, yacht livery and exhibition stand
  • Created promotional film, content and launch
  • Photography for use across multiple assets
  • Developed communications to engage 100,000 employees Secured media coverage including global TV, national TV,
    radio, newspapers, SKY news and specialist yacht press
  • Produced live events in Falmouth (UK), London (UK) and Les Sables (France)
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IMPACT.

  • Launch film: 28,000 views on DHL’s Facebook page
  • Launch film: 26,000 views on DHL’s YouTube channel
  • 52,000 attendees to the 2018 London Boat Show at Excel
  • 100,000 employees engaged in Susie Goodall’s adventure
  • Significant media coverage across key outlets including The Mirror, BBC Midlands, ITV, The Independent, Yachting World, Yachts and Yachting, Yachting Monthly, BBC Radio World Service, BBC Radio 4 and ABC News Australia
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